Unlock Gen Z’s appetite for your food & drink brand

Capture the hearts and taste buds of this key generation with Pion's data-driven food and drink strategies.

Find out more

Want to know more about the Gen Z demographic?

Look no further, we’ve handpicked a selection of resources and stats just for you, to help you get Gen Z through the door and into your store.

Top 3
Food & Drink is one of Gen Z’s top 3 favourite categories
47%
of Gen Z say visiting coffee shops is one of their favourite hobbies and interests

Pricing is very important to me. It needs to sit within a certain budget of the friends that I’ll be going with. Although the menu matters just as much as the price does. It also depends on the discount that they’re offering whether or not I go to a place.

Munisha, University Student
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Handpicked resources for you

A young Gen Z man is sitting casually at an outdoor café. He is wearing a pink cap, sunglasses, a sleeveless shirt, and denim shorts, while listening to music through earbuds. He enjoys a cup of froyo topped with strawberries and bananas, savoring it with a spoon. In front of him on the table is a slice of cake, adding to the laid-back, indulgent vibe of the scene.
Culture and trends

The froyo renaissance: How customization and personalization are shaping Gen Z's food choices

Discover why frozen yogurt is making a comeback with Gen Z, who crave healthy, Instagram-worthy treats, and learn how brands can leverage personalization.
Izzy Hall
October 3, 2024
Blog post
A group of four Gen Z friends smiling and laughing together outdoors in front of a brick wall. The friends display a range of unique fashion styles, embodying a casual and vibrant vibe.
Customer acquisition and CRO

Unlock the the power of personalization: How to tailor every touchpoint using data

Drive Gen Z loyalty with personalized marketing. Discover how first-party data helps brands tailor every touchpoint, increase engagement, and boost sales.
Izzy Hall
November 12, 2024
Blog post
gen z laughing friends
Youth marketing

The ultimate guide to Gen Z

Poised to be the biggest cohort of spenders the world has ever known, Gen Z is a generation you should not ignore. Learn everything you need to know.
Alexandra Haider
August 23, 2024
Blog post
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Two Gen Z females standing on sidewalk, holding drinks.
Customer acquisition and CRO

How food & drinks brands can capture Gen Z's spend

In an overcrowded market, how can food and drunks brands capture Gen Z's spend? We explore key themes and spending habits.
Izzy Hall
July 3, 2024
Infographic
Male and female Gen Zers enjoying a slice of pizza
Customer acquisition and CRO

Food and drink spotlight: Gen Z Spending and the rising cost of living

Is rising inflation having an impact on the amount students are spending on food and drink orders?
Victoria Owen
July 3, 2024
Infographic
food and drink military social
Customer acquisition and CRO

Reaching military consumers as a food and drinks brand

Alexandra Haider
August 20, 2024
Infographic
Female and male teenagers sat in a movie theatre eating popcorn
Customer acquisition and CRO

Avoiding the cold shoulder periods: How the leisure industry can secure year-round student sales

Those quiet shoulder periods are tough. Discover how your leisure and entertainment brand can maintain student sales all year round.
Izzy Hall
November 7, 2024
Infographic
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KFC

KFC linked their student discount to their app, so student users could unlock exclusive savings and offers

Students have been spending $3+ million annually via the KFC student program, and it’s continuing to grow year on year.

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“Our student program has shown us just how much students love KFC. Now we can measure, track and grow our student sales” – Marketing Manager, KFC

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We can help establish your brand as a preferred choice for Gen Z students, aligning with their values and preferences.

We’re partners to global leading brands

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Webinar

Predicting the future of Gen Z food & drink trends

Dive into Gen Z's perception of Food & Drink brands. This is an extremely small group session and a complimentary one hour Gen Z focus group.

Watch now

Want to see how Gregg’s boosted Gen Z in-store footfall?

Check it out