What's the secret to engaging Gen Z students

Gen Z student studying at her desk with a computer, focused and engaged in her work.
Published by
Izzy Hall
Published on
May 10, 2024
Last updated
May 9, 2024
A 3D spring illustration

What's the secret to engaging Gen Z students

Gen Z student studying at her desk with a computer, focused and engaged in her work.
Published by
Izzy Hall
Published on
May 10, 2024
Last updated
May 9, 2024

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In this snapshot, we’ll be looking at higher education marketing, focusing on how you can attract and engage new students.

We’ll be exploring what Gen Z wants from university marketing and sharing how places of higher education can engage prospective students, as well as looking at what the future of the sector holds. The content is supported by contributions and data from Pion's Youth Marketing Strategy NYC festival, as well as Pion's insights.

This is a must-read snapshot for any youth marketer wanting to connect with this generation and convert that engagement into spending.