Travel spotlight: Gen Z spending and the rising cost of living

Two women walking on the beach with surfboards, ready to catch some waves and enjoy the sunny day.
Published by
Victoria Owen
Published on
April 16, 2024
Last updated
April 16, 2024
A 3D spring illustration

Travel spotlight: Gen Z spending and the rising cost of living

Two women walking on the beach with surfboards, ready to catch some waves and enjoy the sunny day.
Published by
Victoria Owen
Published on
April 16, 2024
Last updated
April 16, 2024

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Pion research found that a staggering 83% of students  plan to cut down on their non-essential spending due to rising inflation. But we ask the question on everyone's lips: is rising inflation actually having an impact on students’ travel plans?

Download this free snapshot to understand whether the amount students are spending on the travel sector has changed over the past year. We also compare order volumes for the travel category across 2022 and 2023. Are students continuing to prioritize experiences and adventures, even in the face of economic uncertainty?

This infographic utilizes exclusive user data from Student Beans, Pion's student verification tool. The results show that despite rising inflation, students refuse to be deterred from exploring the world and making the most of their summer break.