Victoria Owen

Victoria Owen (she/her) is the B2B Content Marketing and SEO Lead at Student Beans. She has bundles of experience in content writing, production and strategy with a huge passion for all things youth marketing. In her spare time, Victoria loves sewing with an aim to stitch and design her own wardrobe (to very varied success).

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Best Gen Z marketing campaigns
Culture and trends

Best Gen Z marketing campaigns

Victoria Owen
December 22, 2020
•
min read
Digital detox: Why Gen Z brands are logging off social media
Social media, influencer and creator marketing

Digital detox: Why Gen Z brands are logging off social media

What can brands ditching social media teach us about helping Gen Z take some much-desired space from the digital world?
Victoria Owen
July 25, 2022
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8
min read
Trend alert: 0.5 selfies
Social media, influencer and creator marketing

Trend alert: 0.5 selfies

The new trend sees Gen Z using the extra-wide lens on their iPhone camera to take distorted, out-of-scale selfies that stand out on social media.
Victoria Owen
June 27, 2022
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3
min read
What is Gen Z’s new favorite aesthetic, cluttercore?
Culture and trends

What is Gen Z’s new favorite aesthetic, cluttercore?

Gen Z turning their attention to their surroundings as a way of helping them cope with chaos. Introducing the latest trend: Cluttercore.
Victoria Owen
July 28, 2022
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3
min read
Trend alert: iets frans...
Culture and trends

Trend alert: iets frans...

Learn more about how new brand on the block, iet frans..., is reviving colorful and baggy vintage style from the ‘80s or ‘90s.
Victoria Owen
January 28, 2020
•
3
min read
Why influencer Emily Mariko is taking over TikTok
Social media, influencer and creator marketing

Why influencer Emily Mariko is taking over TikTok

Emily Mariko is the biggest thing on TikTok right now. But what’s the secret to her success, and why does Gen Z love her so much? 
Victoria Owen
October 13, 2021
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6
min read
Influencer marketing for luxury brands
Customer acquisition and CRO

Influencer marketing for luxury brands

It’s no secret that influencer marketing is the most popular way for brands to engage Gen Z. Here, we look at how this translates to the luxury market.
Victoria Owen
March 4, 2022
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8
min read
Ryanair’s TikTok takeover: Pion's campaign of the month
Culture and trends

Ryanair’s TikTok takeover: Pion's campaign of the month

Travel brands aren’t your typical Gen Z influencer, yet the airline Ryanair is defying expectations. We look at why Gen Z loves their socials so much.
Victoria Owen
May 16, 2022
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3
min read
Who’s next? Get ready for Gen Alpha
Youth marketing

Who’s next? Get ready for Gen Alpha

Is your brand ready for the next generation of shoppers? Introducing Gen Alpha into the mix.
Victoria Owen
July 6, 2021
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4
min read
How many Gen Zers spend money on virtual items when gaming
Customer acquisition and CRO

How many Gen Zers spend money on virtual items when gaming

Minecraft, Roblox, and Genshin Impact are just some of the games that Gen Z LOVE. But are Gen Zers actually spending their cash on in-game items?
Victoria Owen
September 1, 2022
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4
min read
10 youth brands that are killing it on social media
Youth marketing

10 youth brands that are killing it on social media

Social media is Gen Z's first point of call for almost everything. Here's our list of brands who are acing it right now.
Victoria Owen
August 14, 2019
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6
min read
Who is Youtube’s Emma Chamberlain and why do Gen Z love er?
Social media, influencer and creator marketing

Who is Youtube’s Emma Chamberlain and why do Gen Z love er?

Emma Chamberlain has come to be one of the world’s most influential people, particularly for Gen Z. Discover exactly why in our blog post.
Victoria Owen
July 15, 2022
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4
min read