Life on social: Top trends to engage Gen Z

Two Gen Z-ers filming a TikTok reel on the beach
Published by
Izzy Hall
Published on
April 16, 2024
Last updated
April 16, 2024
A 3D spring illustration

Social media trends and digital marketing are intrinsically linked; you simply can’t have one without the other.

Whether it’s jumping on a blink-and-you’ll-miss-it TikTok trend or aligning yourself to an Instagram movement, Gen Z-ers want to consume marketing that fits seamlessly into their online lives.


In this guide, we’ll be looking at some of the leading trends across Instagram and TikTok, discussing why they resonate with Gen Z and exploring how brands have incorporated them into their digital marketing (seeing huge success!). Plus - a bonus campaign overview template.