Why Students Are Fashion’s Next Big Opportunity in the US

Why Students Are Fashion’s Next Big Opportunity

Margins are tight and acquisition costs are climbing, but American students are spending. Women’s fashion transactions on Student Beans grew 314% year over year, and 91% of students plan to spend the same or more this year.

The demand is there, but student-exclusive offers are rare. This report shows how students discover brands, what they buy, and how to turn their spending into long-term loyalty.

What’s inside:

• Transaction growth and spending intent among US students
• How students discover fashion, from social feeds to in-store
• The trending brands, led by Aerie, Victoria’s Secret and Fashion Nova
• How Aerie became the most-clicked brand two years running
• A year-round calendar of student fashion moments

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