Entertainment Growth Starts With Students

From Free Trial Users to Subscribers For Life

Content and licensing costs are rising, and price is now the top reason people cancel. For streaming and subscription brands, every new subscriber has to be worth keeping.

More than 19 million US students are deciding which platforms make it into their budget, and verified student offers are still rare. This report shows how they discover entertainment, what gets them to subscribe, and how to win them before a competitor does.

What’s inside:

• Student entertainment demand, including 520K+ offer clicks on Student Beans
• How students discover entertainment brands, and what motivates them to buy
• The most-clicked platforms, led by Disney+ and Peacock
• How Amazon more than doubled Prime for Young Adults memberships year over year
• A year-round calendar of student subscription moments

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