How Students are Driving Fast Food Growth

How Students Are Driving Fast Food Growth in the UK

Ingredient, labour and delivery costs keep rising, and new customers have never been pricier to win. UK students are a bright spot. Their fast food orders on Student Beans grew 117% year on year, and their average basket grew 22% too.

This report shows how 2.86 million students find, choose and come back to fast food brands. Use it to put the right offer in front of them and turn the lunch between lectures into a habit that lasts.

What’s inside:

• Order and basket growth from Pion’s Student Beans marketplace
• How students discover food brands, from social to in-store
• The offers students redeem most, and which brands top the clicks
• How Greggs turned a free sausage roll into thousands of redemptions
• A year-round calendar of student spending moments