The Emerging Brands Playbook

Small Brands, Big Love

Big brands have the budgets and the name recognition. Feeds are crowded and paid ads get expensive fast, so being an emerging brand can feel like an uphill battle. Students see it differently.

96% are open to trying a brand they’ve never heard of, and more than half actively look for new ones. This report shows how students find emerging brands, why they choose them over the giants, and how to turn that first discovery into loyalty.

What’s inside:

• How students discover new brands across organic social, creators and paid
• Why quality beats price, and why students will pay more for something unique
• The 10 emerging brands students are talking about, and what they have in common
• How Mars the Label grew sales year over year with a verified student offer
• Why 70% of students are more likely to buy with a student discount