4 key themes to make it big with Gen Z

Group of Gen Z friends clinking drinks glasses in celebration.
Published by
Alexandra Haider
Published on
July 3, 2024
Last updated
July 3, 2024
A 3D spring illustration

4 key themes to make it big with Gen Z

Group of Gen Z friends clinking drinks glasses in celebration.
Published by
Alexandra Haider
Published on
July 3, 2024
Last updated
July 3, 2024

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Gen Z is an era-defining generation. As well shaking up how we communicate, shop, and work, they’re our future colleagues, managers, activists, and world leaders. In other words, the future is in their hands.

Taking the time to understand what’s important to Gen Z will empower brands to launch carefully crafted campaigns, boost engagement (and spending!), and gain loyal, lasting customers.

In this guide, we explore four key topics all youth marketers need to understand to better engage with young people.

We'll dive into:

  • The importance of a killer youth marketing strategy
  • Representation
  • Social media and youth culture
  • Using influencer marketing to supercharge your youth marketing strategies
  • Authenticity and youth marketing