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Pion Infographics

Game-changing tactics to level up your marketing

Female and male teenagers sat in a movie theatre eating popcorn

Customer acquisition and CRO

Avoiding the cold shoulder periods: How the leisure industry can secure year-round student sales

Those quiet shoulder periods are tough. Discover how your leisure and entertainment brand can maintain student sales all year round.

November 7, 2024

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Two women sitting on a ledge by the ocean, enjoying the view.

Culture and trends

Travel, IRL and the experience economy infographic

Think Gen Z live online? Think again.

Alexandra Haider

A woman applying makeup in front of a mirror, enhancing her beauty and getting ready for the day.

Customer acquisition and CRO

Health and beauty spotlight: Gen Z spending and the rising cost of living

What impact is rising inflation having on the amount students are spending on health and beauty products?

A stylish Gen Z woman in a black dress and hat, posing confidently in front of a wall.

Youth marketing

Black Friday and Cyber Monday 2025: Spending retro

Infographic looking back at 2024 spending data and sharing key tips and tricks ahead of Black Friday and Cyber Monday 2025.

Three Gen Z friends sit on the grass under a blue sky with white clouds, holding bottled drinks and smiling. The person on the left wears a pink hat, the middle one rocks sunglasses, and the one on the right sports a blue shirt.

Youth marketing

Freshers 2024: Spending, trends, and top tips

Today’s students are tomorrow’s spenders. ‍In this infographic, we’ll be looking back at 2023, dissecting the data, and exploring the future of freshers.

Group of Gen Z-ers looking at social media on a smart phone

Social media, influencer and creator marketing

Social media and Gen Z

Unpack which social platforms Gen Z are using, what they're using them for, and key stats you need to know

A young woman in a fur coat holding a sparkler, smiling at the camera.

Youth marketing

Festive 2025: UK spending retro

An infographic looking at Gen Z's spending habits last Christmas and exploring how brands can use this to supercharge the festive season this year.

A young woman in a red jacket and a white hat, smiling at Christmas market with her eyes closed

Youth marketing

Festive 2025: US spending retro

An infographic looking at US student spending over Christmas 2023 and sharing tips and strategies ahead of the 2024 festive season.

A Gen Z woman browsing in a grocery store aisle.

Youth marketing

US Black Friday and Cyber Monday: Spending retro

Infographic looking at US student spending habits from the 2024 BFCM season and looking ahead to Black Friday 2025.

Group of Gen Z activists protesting against climate change

Snapshot: Gen Z or Generation Green?

In this snapshot, we explore the importance of community, content, and information within the world of sustainability, focusing on young people’s habits.

Two women walking on the beach with surfboards, ready to catch some waves and enjoy the sunny day.

Customer acquisition and CRO

Travel spotlight: Gen Z spending and the rising cost of living

Is rising inflation actually having an impact on students’ travel plans?

A woman browsing clothes in a store, searching for the perfect outfit.

Customer acquisition and CRO

Fashion spotlight: Gen Z spending and the rising cost of living

Is rising inflation having an impact on the amount students are spending on fashion?

A stylish woman wearing sunglasses and a yellow jacket, looking cool and confident

Social media, influencer and creator marketing

How fashion brands can leverage TikTok to grow sales

In this snapshot, we share key stats, top tips, and winning case studies to help fashion brands supercharge their TikTok strategies.