From cottagecore to dark academia, TikTok has been home to some wild fashion trends. 

For brands in this vertical, TikTok provides the opportunity to connect with and inspire people worldwide. For users, TikTok is the place to go when searching for the latest trends and fashion-related content. The platform is feeding their creativity and the world is their oyster…

TikTok allows fashion brands to connect with new audiences, boost sales, and showcase fresh content. But how can fashion brands tap into these unlimited opportunities and use TikTok to drive conversions.

In this snapshot, we share key stats, top tips, and winning case studies to help fashion brands supercharge their TikTok strategies.