Health and beauty spotlight: Gen Z spending and the rising cost of living

A woman applying makeup in front of a mirror, enhancing her beauty and getting ready for the day.
Published by
Victoria Owen
Published on
April 16, 2024
Last updated
April 16, 2024
A 3D spring illustration

Health and beauty spotlight: Gen Z spending and the rising cost of living

A woman applying makeup in front of a mirror, enhancing her beauty and getting ready for the day.
Published by
Victoria Owen
Published on
April 16, 2024
Last updated
April 16, 2024

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What impact is rising inflation having on the amount students are spending on health and beauty products? Pion research found that 74% of Gen Z students will look for cheaper versions of the products they usually buy due to rising inflation. Is that really the case when it comes to beauty regimes?

Download this free snapshot to understand whether the amount students are spending on the health and beauty sector has changed over the past year. We also compare order volumes for the category across 2022 and 2023.

This infographic utilizes exclusive user data from Student Beans, Pion's student verification tool. The results show that despite rising inflation, self-care is most definitely a priority for frugal students.