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Personalization and gamification: Advent calendars in 2024
Forget simple chocolate treats- Gen Z’s advent calendars are all about exclusive gifts, limited editions, and daily surprises that feel like a gamified unboxing experience.
What's the trend?
Christmas is coming up, and the advent calendars are out. In years gone by, advent calendars were simple, possibly chocolatey, affairs. Now, Gen Z expects exclusive gifts, unlimited editions, and product reveals.
Why do young audiences love it?
This OTT advent calendars evoke excitement, nostalgia, and a gamified unboxing experience. And for brands, the UGC opportunities are endless.
How can your brand jump on the trend?
Get ready for 2025
Learn from the success of this year and start prepping for Christmas 2025 (you can never be too early!).
Gamify experiences
Gen Z loves gamification (which naturally leads to UGC), and it doesn’t have end with advent calendars. Whether it’s surprise birthday gifts or product launches, give them something to talk about.
Tap into nostalgia
Whether they’re 16 or 26, Gen Z still loves an advent calendar. Why? Nostalgia.
Be ahead of the trends with Pion
