Freshers 2024: Spending, trends, and top tips

Three Gen Z friends sit on the grass under a blue sky with white clouds, holding bottled drinks and smiling. The person on the left wears a pink hat, the middle one rocks sunglasses, and the one on the right sports a blue shirt.
Published by
Izzy Hall
Published on
June 13, 2024
Last updated
June 13, 2024
A 3D spring illustration

Freshers 2024: Spending, trends, and top tips

Three Gen Z friends sit on the grass under a blue sky with white clouds, holding bottled drinks and smiling. The person on the left wears a pink hat, the middle one rocks sunglasses, and the one on the right sports a blue shirt.
Published by
Izzy Hall
Published on
June 13, 2024
Last updated
June 13, 2024

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Apple's logo
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JD Sports logo
Dominos logo
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Boots logo
Prime Student logo
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National Express logo
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Today’s students are tomorrow’s spenders. In other words, if brands want to secure Gen Z’s long term loyalty, there’s no better place to start than at university.

Why is freshers important for brands?

During the back to school season,  thousands of young people are actively seeking new products, experiences and services that can support them through this new phase of life. As they head back to college and university, freshers is a time that decides students’ preferences and consumption habits, often shaping their spending behaviour for years to come.

Did you know: In 2023, average order value was £62.98.

But competition is fierce, and money is tight. All is not as easy as it seems.

In this infographic, you’ll learn:

  • Freshers marketing tips 
  • How to attract uni students to your brand and products 
  • 2023 student spending data and how we can use it heading into the 2024 school year 
  • When to launch your back to school sales