Today’s students are tomorrow’s spenders. In other words, if brands want to secure Gen Z’s long term loyalty, there’s no better place to start than at university.

Why is freshers important for brands?

‍

During the back to school season,  thousands of young people are actively seeking new products, experiences and services that can support them through this new phase of life. As they head back to college and university, freshers is a time that decides students’ preferences and consumption habits, often shaping their spending behaviour for years to come.

Did you know: In 2023, average order value was £62.98.

‍

But competition is fierce, and money is tight. All is not as easy as it seems.

In this infographic, you’ll learn:

• Freshers marketing tips 
• How to attract uni students to your brand and products 
• 2023 student spending data and how we can use it heading into the 2024 school year 
• When to launch your back to school sales 

‍