Fashion spotlight: Gen Z spending and the rising cost of living

A woman browsing clothes in a store, searching for the perfect outfit.
Published by
Victoria Owen
Published on
April 16, 2024
Last updated
April 16, 2024
A 3D spring illustration

Fashion spotlight: Gen Z spending and the rising cost of living

A woman browsing clothes in a store, searching for the perfect outfit.
Published by
Victoria Owen
Published on
April 16, 2024
Last updated
April 16, 2024

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Is rising inflation impacting the amount of money students are spending on fashion? With 83% of students saying they plan to cut down on their non-essential spending as inflation continues to rise, the answer might surprise you.

Download this free snapshot to understand whether the amount students are spending on fashion has changed over the past year. We also compare order volumes for the fashion category across 2022 and 2023.

This infographic utilizes exclusive user data from Student Beans, Pion's student verification tool. The results show that despite rising inflation, students are still spending a significant amount to get their fashion fix.