Black Friday and Cyber Monday 2024: Spending retro

A stylish Gen Z woman in a black dress and hat, posing confidently in front of a wall.
Published by
Izzy Hall
Published on
June 4, 2024
Last updated
June 4, 2024
A 3D spring illustration

Black Friday and Cyber Monday 2024: Spending retro

A stylish Gen Z woman in a black dress and hat, posing confidently in front of a wall.
Published by
Izzy Hall
Published on
June 4, 2024
Last updated
June 4, 2024

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Black Friday and Cyber Monday (BFCM) are two of the biggest sale events of the year. Previously day-long affairs, BFCM has now become a week-long shopping bonanza for those looking to save some serious pennies. 

For brands, it’s the perfect opportunity to generate sales, increase revenue and capitalise on consumers’ mindsets. 

Key dates to be aware of: 

When is Black Friday 2024? Friday 29th November 

When is Cyber Monday 2024? Monday 2nd December 

This Black Friday, Gen Z wants to see:

  1. Free gifts with purchases (67%) 
  2. Free delivery (68%) 
  3. Flash sales (54%) 
  4. Early access (22%) 
  5. Virtual wheel spins (18%) 

In this infographic, we explore:  

  • How Gen Z feels about BFCM 
  • Key Gen Z student trends ahead of the holiday shopping season
  • The secret to student discount success 
  • Spending data from 5 key sectors: fashion, health and beauty, travel, food and drink, and technology 
  • A winning Gymshark case study 
  • Tips and tricks to run a successful BFCM marketing campaign