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Sustainability warriors, screen-obsessed, lazy, short attention spans: the stereotypes about Gen Z come thick, and they come fast. And when it comes to their ethical affinities, one in particular has held strong. Gen Z are snowflakes. They’re intolerant to any opinion that isn’t excessively liberal – and they’re quick to denounce anyone who doesn’t beat the same drum.
How true actually is this? Are Gen Z as woke as they’re made out to be? Or is this an unjust cliché?
Well, hold tight, because we’re about to demystify it once and for all.
Pulling exclusive data from 4,000 Gen Zers in the UK and the US, this report explores Gen Z's attitudes, behaviors, and engagement with social issues. We look at how stringent cancel culture is and share examples from brands who got it right (and from those who missed the mark completely...).
Download now.