Brand Partner Customer Story: Simply Cake Co

Simply Cake Co partnered with Pion to increase awareness and engagement among the student demographic.
Food & Drink
Brand Awareness
Brand Partner Customer Story: Simply Cake Co


Simply Cake is on a mission to get people eating delicious cake and even better, it’s delivered straight to your door! They wanted students to know how convenient and affordable Simply Cake was, so launched a partnership with Student Beans, Pion’s student verification technology.


With the help of our social extensions team, Simply Cake spread awareness of their great offers across Facebook and Instagram. Their main KPI was boosting traffic to their offer page and with the bright imagery & enticing offer, they were successful in reaching 163.3k impressions and over 1k clicks!


68.4K Reach

1.3K Clicks

0.85K CTR

163.3K Impressions

"We knew we wanted to target Gen-Z but weren’t sure how to do it - Student Beans social extensions was the perfect way to get our message across to the right audience. Utilising the Student Beans reputation boosted our own brand awareness and resulted in a huge 163k impressions - we’re thrilled!"
Susie Lemon, Founder

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