Brand Partner Customer Story: Huawei

Pion worked with Huawei to understand their needs and to create a winning strategy that captured the attention of students.
Tech & Mobile
Verification
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Client
Huawei
Audience
Students
Solution
Verification
Benefit
Conversion
Brand Partner Customer Story: Huawei

How we helped

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Background

In an increasingly competitive landscape, tech brands must do everything they can to win the loyalty of digitally native Gen Zs. And convincing students to spend big on a high-value mobile product is no easy feat.

The Huawei student program launched in early 2020 powered by Student Beans, Pion’s verification technology.

Solution

Starting with a student rate on products range from smartphones, laptops and wearables, the program has steadily grown to be the go-to tech brand for students worldwide. By investing into two of the biggest student shopping festivals - Freshers & Black Friday campaign, Huawei has seen an incredible month-on-month growth in both student subscriptions and sales.

Results

419% MoM uplift in codes

126% MoM uplift in sales

$550 AOV

1,000+ brands trust Pion

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