Huawei
Pion worked with Huawei to understand their needs and to create a winning strategy that captured the attention of students.
- Client
- Huawei
- Audience
- Students
- Solution
- Verification
- Benefit
- Conversion
Background
In an increasingly competitive landscape, tech brands must do everything they can to win the loyalty of digitally native Gen Zs. And convincing students to spend big on a high-value mobile product is no easy feat.
The Huawei student program launched in early 2020 powered by Student Beans, Pion’s verification technology.
Solution
Starting with a student rate on products range from smartphones, laptops and wearables, the program has steadily grown to be the go-to tech brand for students worldwide. By investing into two of the biggest student shopping festivals – Freshers & Black Friday campaign, Huawei has seen an incredible month-on-month growth in both student subscriptions and sales.
Results
419% MoM uplift in codes
126% MoM uplift in sales
$550 AOV
