Clinique
Clinique's stackable discount, with Pion's verification technology, enticed students to pile their baskets high – driving up sales, revenue and codes issued.
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Background
World-renowned skincare brand Clinique opted to make their student discount ‘stackable’ in conjunction with their BAU sales promotions, a practice the Pion account management team recommends for optimal results.
Solution
Clinique ran the same stackable discount two times over the month of May, both driving great conversions. However, for the second campaign they added a prominent call-to-action link in the header of their homepage, increasing their conversion rate almost three-fold to an incredible 42%.
Results
128% increase in codes
500% increase in sales
468% increase in revenue
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