Brand Guidelines

Our Logo

Our logo is supplied in horizontal and stacked versions. The Student Beans logos must be displayed as per the example below.

The space between the logo and any copy, image, page edge or art-board edge must be at least the height and width of the horizontal logo itself.

The logo itself can only be displayed in Violet, White, or, as a last resort, Neon.

Background gradients

The gradients below may be utilised as backgrounds for homepage tiles when advertising or promoting Student Beans. Please choose the gradient best suited to your overlaid copy so it is accessible and easily read.

For Example: White or light copy on Violet Fall and Northern Lights. Black or dark copy on Rainbow.

Do not stretch or alter the gradients in any way. Should you require them in a different size, please reach out to one of our Account Managers.

Our personality and tone of voice

Student Beans personality traits are original, trustworthy and sharp.

With a mission to help students to thrive, the Student Beans tone of voice is bold, informed, honest and always puts students at the centre.

When communicating as Student Beans…We’re informal, chatty, but know our stuff and speak to students at their level.

We’re creative, confident and focused on offering something new and exciting.

We’re inclusive and welcoming to everyone.

We don’t sit on the fence, and our language offers support and trust.

We’re positive, ambitious and passionate about what matters to students.

Message examples

Students, live your best life for less and grab big discounts with Student Beans.

We’ve teamed up with Student Beans to take the sting out of everyday life.

Students never pay full price – we’ve partnered with Student Beans to save you $$$.

Let’s get social

Tagging Student Beans in your social posts is a great way of alerting your audiences about just how much they can save. And the best bit? It can help push your followers into making a purchase, it may be that little extra nudge they needed to convert!