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How Channel 4 Is Winning Gen Z: Inside the Social-First Strategy Behind Channel 4.0

Still treating TV and social as separate strategies? Channel 4 isn't. They win Gen Z audiences through creator culture, data-led content and broadcasting.
Tamara Olori
May 28, 2026
•
min read
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Three Gen Zers sat at a table in a coffee shop, laughing
Culture and trends

8 top tips to keep up with Gen Z trends

Want to keep up with the latest youth marketing trends? We've got you covered - here are our top tips to keep up with all things Gen Z.
Izzy Hall
August 8, 2019
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3
min read
Image of Colin Kaepernick in Nike's controversial ad
Culture and trends

Controversial ad campaigns that won over Gen Z

Brands that want to create a loyal young customer base need to stand for something. Here are six major brands that took a risk that definitely paid off.
Izzy Hall
May 29, 2019
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5
min read
Young Gen Z male looking out over a large river
Social impact

6 inspiring mental health campaigns for young people

Here's some of the great work organisations and media companies are doing to raise awareness of mental health issues among young people.
Alexandra Haider
May 14, 2018
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4
min read
Young feamle Gen Zer showing inspirational quote to a camera
Youth marketing

10 inspirational quotes from the greatest marketing gurus

If you're feeling the January blues, these quotes from some of our marketing heroes will get you fired up to take on the world.
Izzy Hall
January 18, 2018
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3
min read
Image of a person scrolling on a cell phone
Customer acquisition and CRO

3 advertising channels you NEED to be using to engage Gen Z

Here’s our guide to the 3 most important advertising channels to consider if you want to reach young people.
Izzy Hall
January 16, 2018
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5
min read
Image of the outside of a Five Guys restaurant
Culture and trends

Five Guys: An insight into the fastest-growing restaurant chain

Five Guys' Brand and Communications Manager shares her insights on the food industry and why the Five Guys crew make coming to work so fun.
Izzy Hall
March 14, 2017
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7
min read