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How Channel 4 Is Winning Gen Z: Inside the Social-First Strategy Behind Channel 4.0

Still treating TV and social as separate strategies? Channel 4 isn't. They win Gen Z audiences through creator culture, data-led content and broadcasting.
Tamara Olori
May 28, 2026
•
min read
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Culture and trends

Consumers are embracing gamification - and so should you.

Victoria Owen
November 25, 2020
•
min read
Social impact

Black History Month: how Gen Z is shaping BLM

Victoria Owen
October 15, 2020
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min read
Customer acquisition and CRO

5 things to think about before you offer a student discount

Are you looking to offer a student discount? Get tips on how to make your student discount a huge success from the team here at Student Beans.
Izzy Hall
October 6, 2020
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min read
Social impact

The brands leading the grief-sensitive marketing movement

Victoria Owen
October 5, 2020
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min read
Customer acquisition and CRO

Know your audience: the apprentices

Victoria Owen
September 15, 2020
•
min read
Social media, influencer and creator marketing

What is Dark Social?

Victoria Owen
September 1, 2020
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min read
Customer acquisition and CRO

How to create a successful student marketing campaign

It's always a great time to launch a student marketing campaign - college students want brands that offer affordability, authenticity and more.
Victoria Owen
July 13, 2020
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min read
Customer acquisition and CRO

What are the best advertising channels to reach young people?

Victoria Owen
April 15, 2020
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min read
Youth marketing

The student campaigns that actually changed the world

Victoria Owen
April 6, 2020
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min read
Culture and trends

The truth about students and luxury brands

Victoria Owen
April 3, 2020
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min read
Image of a young model wearing clothing from iets frans…
Culture and trends

Trend alert: iets frans...

Learn more about how new brand on the block, iet frans..., is reviving colorful and baggy vintage style from the ‘80s or ‘90s.
Victoria Owen
January 28, 2020
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3
min read
Image of Gen Zer with a disposable retro camera
Youth marketing

10 youth brands that are killing it on social media

Social media is Gen Z's first point of call for almost everything. Here's our list of brands who are acing it right now.
Victoria Owen
August 14, 2019
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6
min read