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How Channel 4 Is Winning Gen Z: Inside the Social-First Strategy Behind Channel 4.0

Still treating TV and social as separate strategies? Channel 4 isn't. They win Gen Z audiences through creator culture, data-led content and broadcasting.
Tamara Olori
May 28, 2026
•
min read
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Black female Gen Z smiles as she walks along the sidewalk looking at her cell phone
Customer acquisition and CRO

Using affiliate marketing as a resilient revenue driver during a cost-of-living crisis

Affiliate is the ideal foundation during turbulent times, whether extraordinary or the economic. But why is this strategy the ideal tool for resilience?
Izzy Hall
January 11, 2023
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5
min read
Social media, influencer and creator marketing

Pinning Your Way Into the Future | Gen Z and Pinterest

Izzy Hall
December 19, 2022
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min read
Youth marketing

The Ultimate 2024 Student Marketing Calendar

Alexandra Haider
December 16, 2022
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min read
Youth marketing

Gen Z Students in 2023 | 5 Key Themes

Izzy Hall
December 16, 2022
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min read
Social media, influencer and creator marketing

Student Beans x Weekday x Ratuken Win Two Awards For Best Social Commerce Campaign

Victoria Owen
December 15, 2022
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min read
Stills from three of the biggest marketing campaign fails of 2022
Youth marketing

Awkward: The biggest campaign fails of 2022

Take a look into 2022's marketing campaign fails - and what your brand can learn from other brands' mistakes.
Alexandra Haider
December 15, 2022
•
min read
Young black male Gen Z smiling at the camera
Youth marketing

Gen Z's top 5 challenger brands for 2023

Who are the brands that are really capturing the attention of Gen Z? We reveal all...
Izzy Hall
December 15, 2022
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min read
Customer acquisition and CRO

6 Ways to Optimise Your Student Beans Discount to Drive Conversions

Izzy Hall
December 14, 2022
•
min read
Image of Gen Z females in a sunflower field
Culture and trends

Gen Z in 2023: 5 key themes

From the changing face of social media to their spending habits, here are five key Gen Z themes you need to be aware of in 2023.
Izzy Hall
December 14, 2022
•
min read
Social media, influencer and creator marketing

Could Social Platform Discord Be the 'Future of Mass Advertising'?

One Gen Z content creator shares why they love Discord, how brands can get involved and what the platform's future looks like.
Izzy Hall
December 8, 2022
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min read
Fashionable young female stood in front of a bright yellow backdrop
Social impact

6 reasons why Gen Z want more inclusivity in fashion

Want to know how your brand can be more inclusive and cater for Gen Z consumers? This blog post has got you covered.
Victoria Owen
December 7, 2022
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min read
Customer acquisition and CRO

Maintaining Student Sales During the Cost-of-Living Crisis

Izzy Hall
December 6, 2022
•
min read