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Pion blog
Game-changing tactics to level up your marketing
How Channel 4 Is Winning Gen Z: Inside the Social-First Strategy Behind Channel 4.0
Still treating TV and social as separate strategies? Channel 4 isn't. They win Gen Z audiences through creator culture, data-led content and broadcasting.
Tamara Olori
May 28, 2026
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min read
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Customer acquisition and CRO
How Brands Can Grab Gen Z's Attention In An Oversaturated Market
Izzy Hall
May 3, 2023
•
min read
Culture and trends
Gen Z 2023 Summer Travel Trends
Izzy Hall
May 3, 2023
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min read
Social media, influencer and creator marketing
Trend alert: Fanfix - what is it and why are Gen Z flocking to sign up?
Fanfix is the latest content creator marketplace making waves for Gen Z. But what exactly is it? And what do brands need to know?
Victoria Owen
April 27, 2023
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min read
Social impact
5 Gen Z changemakers driving change for their peers
We hear from four Gen Zers, who share what inspired them, how they’re driving change and how they want to make an impact on society today.
Izzy Hall
April 25, 2023
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min read
Social media, influencer and creator marketing
Gen Z Social Media Users Are Romanticising Summer 2023
Izzy Hall
April 24, 2023
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min read
Customer acquisition and CRO
Supercharge your Gen Z affiliate marketing
The last-click attribution model is no longer the most important measure of performance marketing. Discover key affiliate metrics to focus on.
Izzy Hall
April 14, 2023
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min read
Customer acquisition and CRO
Expand your brand reach with Beans iD
Pion has launched Beans iD, allowing brands to simplify their various discount programs and host with one provider. Read more...
Alexandra Haider
April 13, 2023
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min read
Social media, influencer and creator marketing
Virtual Influencers: Your Key To Reaching Gen Z
Victoria Owen
April 6, 2023
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min read
Youth marketing
7 Things College Students Really Want From Brand Marketing
Izzy Hall
April 5, 2023
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min read
Customer acquisition and CRO
4 key themes to boost your Gen Z marketing
We explore four key topics all youth marketers need to understand to better engage with young people and share actionable takeaways.
Izzy Hall
April 4, 2023
•
min read
Culture and trends
Round Up | March eCommerce Moments of the Month
Alexandra Haider
April 3, 2023
•
min read
Culture and trends
Top 3 trends for Gen Z's summer 2023
School's out for summer! That means it's time to discuss three of the key trends for 2023, sharing how you can help Gen Z have the best summer yet.
Izzy Hall
March 27, 2023
•
min read
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