Youth marketing

10 ways to convince your boss to send you to YMS

Published on
November 7, 2023
Last updated
January 23, 2024

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The world of youth marketing is never still.

At Pion, we know this – that’s why we’ve been on the cutting edge of the industry for the last fourteen years, hosting our global Youth Marketing Strategy event around the world. 

YMS is not just another conference; it's an opportunity to gain insights, connections, and inspiration that can take your Gen Z marketing to the next level.

If you’re a brand only just learning about YMS (and need a couple of reasons to pitch why you should be in attendance this year...), read on: we've got you covered.

1. You'll return to the office buzzing with new ideas

After attending YMS, you'll come back to the office buzzing with fresh ideas and practical solutions to shape and refresh your youth marketing strategy.

2. Go straight to the source of your target market

Forget company budget spent on focus groups: at YMS, you’ll have the unique opportunity to quiz actual 16-24-year-olds about what they want from your brand. This firsthand insight is invaluable to tailoring your marketing strategies to their preferences and needs.

3. Don't just think about Gen Z's spending power: learn how to harness it

The 16-24 demographic is a financial powerhouse, responsible for a staggering $44 billion in spending and influencing a massive $600 billion. By attending YMS, you'll gain the knowledge and strategies to tap into this lucrative market segment effectively.

4. Learn from the best in the business

YMS gathers the best minds in the industry to discuss challenges and share insights on creating loyalty, building a community of brand advocates, and interacting on social media. You'll be learning from (and will have the opportunity to network with) the industry's brightest. 2024 confirmed speakers already include delegates from Hinge, Monzo, Grindr, Spotify, Pinterest, Hello Fresh and AirBnb.

5. Ensure your brand stays ahead of the curve

Our knowledge of the youth marketing world extends long before the event.

In the build-up to YMS, we’re spending time crafting and forecasting the biggest trends to impact young consumers in 2024, via our annual Youth Trends Report. We’ll be exclusively revealing the report at YMS, giving you the chance to get a free hard copy and hear the trends shared first-hand.

6. Build world-class connections

Networking is a big part of YMS – and we always ensure the vibes are on point. You'll have the chance to meet new contacts from top brands, agencies, media owners, and tech providers. These connections can make a real difference in the success of your youth marketing initiatives.

7. Inspiration from top brands

The biggest brands in youth marketing are speaking at YMS. Being exposed to their insights and experiences will inspire you to come back to the office with creative campaign ideas that resonate with your target audience (a no-brainer, right?!).

8. Cost-effective savings if you bring a friend...

If you register for YMS with a colleague, you can save $450 on registration fees. This is not only a great opportunity for cost savings but also for enhancing your knowledge base within your team!

9. Black Friday deals, we hear...

Christmas really does come early in the form of Black Friday – and we KNOW your boss is a sucker for a good deal.

This year, we're offering a massive 20% off YMS NYC AND YMS LDN tickets. Just pop in the code BLACKFRIDAY20 at checkout:
🇬🇧 LDN
🇺🇸 NYC

10.  Finally, avoid the FOMO!

Missing out on YMS could (and will) result in a severe case of FOMO.

YMS is the largest gathering of the youth marketing community each year, bringing industry experts from all around the world together: being there is essential to staying in the loop – and we know you'll regret it if you don't snap up a ticket.

So, what are you waiting for? Join us in New York, or secure your London ticket today...

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