Anastasia Kefalas

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Inside the Fashion Brands Winning Gen Z: Five Case Studies for Emerging Retailers

Inside the Fashion Brands Winning Gen Z: Five Case Studies for Emerging Retailers

From Nike to Crocs, here's how what emerging retailers can learn from the fashion giants winning Gen Z loyalty despite having different budgets.
Anastasia Kefalas
July 23, 2026
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min read
Why Black Friday Is The Biggest Moment To Build Gen Z Loyalty

Why Black Friday Is The Biggest Moment To Build Gen Z Loyalty

For students, Black Friday isn't about buying more, it's about buying better. It's an opportunity for brands to stand out and create life-long loyalty.
Anastasia Kefalas
July 16, 2026
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min read
How Brands Can Increase In Store Footfall by Becoming Gen Z's Third Space

How Brands Can Increase In Store Footfall by Becoming Gen Z's Third Space

Online shopping has changed how Gen Z discovers brands, but not how they build loyalty. Become a student's "third space" to boost in-store visits and love.
Anastasia Kefalas
July 2, 2026
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min read