Session Overview
Join us for an insightful webinar hosted with Trustpilot. This session will delve into the transformative power of Gen Z's feedback in shaping business strategies and driving growth.
As the most digitally savvy and vocal generation, Gen Z's opinions hold significant weight in the market. We will explore how leveraging their feedback can lead to a substantial return on investment (ROI) for businesses.
The webinar will cover:
- Understanding Gen Z: Unpacking the unique characteristics and expectations of Gen Z consumers.
- The Importance of Feedback: How real-time, authentic customer feedback can influence product development, marketing strategies, and overall customer satisfaction.
- Case Studies: Real-world examples of companies that have successfully harnessed feedback to boost their ROI.
- Best Practices: Strategies and tools for collecting, analysing, and implementing feedback to maximise business impact.
- Interactive Q&A Session: An opportunity to engage and get answers to your most pressing questions.
Speakers:
Senior Sales Manager, Trustpilot
With over four and a half years at Trustpilot, Ben Thoy has excelled as a Senior Sales Manager, managing the largest global accounts and helping businesses leverage customer feedback for growth. Prior to Trustpilot, Ben ran a direct marketing agency and a successful sports nutrition e-commerce business, with products stocked in major retailers like Tesco, Asda, Sainsbury's, Superdrug, and Boots.
Ben’s e-commerce business was also a Trustpilot customer, providing him with unique insights into the platform from both a client and managerial perspective.
Stephanie Gillies is an insightful marketing leader currently serving as Trustpilot's Marketing Director. Stephanie has spent the past three years at Trustpilot, overseeing all marketing and PR efforts in the UK.
Prior to Trustpilot, she held various marketing roles at leading customer experience and mobile messaging companies, honing her skills in data-driven marketing and customer advocacy.
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Richard has worked alongside founder Simon Eder to grow Insights at Pion into what it has become today: hosts of the world's leading youth marketing festival across London, New York, Berlin and San Francisco. Pion is also the go-to destination for insights into the latest trends among Gen Z. Richard oversees all aspects of YMS, and his can-do attitude and passion for brands has enabled him to give Insights at Pion a unique positioning.