Challenging Convention: Cultural Relevance In A Gen Z World

January 17, 2024 4:00 PM

Webinar Overview

The world of Gen Z and brands is forever changing. From new social media platforms to monumental world events, it can sometimes feel hard keep up. So how can your brand engage Gen Z in 2024 and plan for the future?

In this webinar, we’ll be joined by Platform 13’s Leila Fataar, as well as three more exciting guest speakers, as we deep dive into the world of Gen Z and Gen Zalpha. With golden nuggets of research, a Gen Z and expert panel and actionable takeaways, you’ll soon be capturing the hearts (and spend) of young consumers.

Here’s what to expect:

  • Decoding Gen Z spending habits. Discover what’s important to Gen Z in 2024 and how this impacts their spending.
  • Forward-thinking with Gen Zalpha. Sharing why you should be concerning yourself now with the next generation of spenders.
  • The power of the online world. IRL or URL, or both? Our experts share how you can futureproof your marketing.
  • The power of cultural relevance. Why being culture and community-led is the key to success.