Gen Zalpha: What’s on their wishlist?

Gen Zalpha is here – and they’re already shaking up the world as we know it.

Currently aged between 9 and 14, this generation is bringing a unique perspective, with new values and new affinities. Pion surveyed 2,000 Gen Zalphas across the UK and the US in 2024, delving deep into social media, gaming, access to technology, core values and more.

And when it comes to where they’re placing their pester power? Well, you’ll have to read the report to find out...