2024
Youth Trends Report




Uncover the biggest youth trends for 2025
Ready to level up your brand? Pion’s annual Youth Trends Report is about to be your ultimate cheat code to the hottest trends this year.
We’ve surveyed over 4,000 18 - 27 year olds in the UK and the US to get the low-down on what’s truly shaping the lives of young people.
Discover mind-blowing insights and game-changing strategies for the hottest trends of 2024.

Want to dive deeper into this year’s trends?
Get ready to download some game-changing tips, tools and tactics that’ll have your youth marketing strategy looking straight-up iconic.
Unlock the full report