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students laughing together as friends
Culture and trends

Freshers Unlocked: How to Become Students Go-To Third Space

Do you know how to turn Freshers footfall into lifelong loyalty? Download the report to learn how to become the "third space" Gen Z students are craving.
Carla Pelosoff
June 10, 2026
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activism gen z woke cancel culture protesting
Youth marketing

Gen Z, activism and the cancel culture debate

Alexandra Haider
July 17, 2024
gen z nostalgia y2k 90s fashion
Youth marketing

Gen Z & the nostalgia resurgence

Younger generations have an obsession with nostalgia. They can’t seem to get enough of it. This report takes a deep dive into why...
Alexandra Haider
July 17, 2024
A Gen Z female with pink hair and green sunglasses, looking stylish and confident.
Youth marketing

Youth Trends Report 2023 UK

The UK Youth Trends Report 2023 looks into the cultural, digital and tech trends impacting the lives of 16-24s
Alexandra Haider
July 3, 2024
A Gen Z male in a colorful floral shirt and cool sunglasses, looking stylish and ready for some fun in the sun.
Youth marketing

Youth Trends Report 2023 US

The US Youth Trends Report 2023 looks into the cultural, digital and tech trends impacting the lives of 16-24s
Alexandra Haider
July 3, 2024
Gen Z gamer in a dimly lit room
Youth marketing

Gen Z and gaming in the US

This snapshot walks you through the Gen Z gaming community in the US with key takeaways.
Alexandra Haider
July 3, 2024
Gen Z gamer in a dimly lit room
Youth marketing

Gen Z and gaming UK

This snapshot looks at the UK Gen Z gaming community with actionable takeaways.
Alexandra Haider
July 3, 2024
A person with short, bright pink hair stands outdoors, partially covering their mouth with their hand. They are wearing a grey and black shirt and a ring on their index finger.
Youth marketing

US students and high inflation: Sector report

Packed full of data, this report explores student spending habits in the US, diving deep into five key sectors.
Izzy Hall
July 3, 2024
Four young adults with rainbow flags sitting on steps, using smartphones and engaging in conversation outside a building with red doors.
Youth marketing

Are Gen Z as woke as we think they are?

We delve into the socio-political awareness and activism of Gen Z, examining whether their reputation for being "woke" necessarily aligns with reality.
Alexandra Haider
July 3, 2024
A lively bunch of Gen Z friends enjoying themselves at a party, laughing and having a great time together.
Youth marketing

Attract, engage, retain: How to connect with Gen Z

Learn about the core themes that are shaping Gen Z's spending power - and how to tap into them.
Izzy Hall
July 3, 2024
A happy Gen Z female student with a backpack, smiling brightly.
Customer acquisition and CRO

UK students and the rising cost-of-living: Sector report

In this report, we explore student spending habits across five key sectors and share how brands can continue to tap into the student market.
Izzy Hall
July 3, 2024
Gen Z global climate strike with homemade signs
Social impact

Gen Z or Generation Green?

Are Gen Z as sustainable as we think they are? In this report, take a deep dive into some key sectors and share important data.
Izzy Hall
July 3, 2024
Gen Z woman standing in a room with a pink bag whilst shopping on her phone.
Customer acquisition and CRO

How is the rising cost of living affecting Gen Z?

Uncover the truth behind student spending during the cost-of-living crisis
Alexandra Haider
July 3, 2024