Nostalgia and the Gen Z experience

A collection of images featuring women with diverse hair textures and styles, highlighting beauty in variety.
Published by
Alexandra Haider
Published on
July 4, 2024
Last updated
July 4, 2024
A 3D spring illustration

Nostalgia and the Gen Z experience

A collection of images featuring women with diverse hair textures and styles, highlighting beauty in variety.
Published by
Alexandra Haider
Published on
July 4, 2024
Last updated
July 4, 2024

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In an era where the new meets the old, Gen Z is leading the charge in bringing back the magic of the past.

But why is nostalgia resonating so strongly with this generation? In this infographic, we share data and top tips on how the business of nostalgia marketing has quickly become a booming one.

You'll learn...

The Comfort of Familiarity

Nostalgic experiences and products offer a sense of stability for Gen Z. Whether it's the revival of 90s fashion, retro video games, or classic TV shows, these nostalgic elements provide a retreat from the fast-paced age they're living through.

Creativity and Inspiration

Nostalgia fuels creativity. Gen Z loves to remix and reimagine the past, blending it with modern trends to create something entirely new. This innovative approach is evident in fashion, music, and even tech, where the old and the new merge.

How nostalgia is translating into spending habits, identity and hobbies

How are young consumers using nostalgia as a purchasing driver? How are brands tapping into this? What are some surprising hobbies that have cropped up in an era of finding comfort in the past?

Rediscover the magic. Embrace nostalgia. Connect with Gen Z.

Download the infographic now.