How is the rising cost of living affecting Gen Z?

Gen Z woman standing in a room with a pink bag whilst shopping on her phone.
Published by
Alexandra Haider
Published on
April 16, 2024
Last updated
April 16, 2024
A 3D spring illustration

How is the rising cost of living affecting Gen Z?

Gen Z woman standing in a room with a pink bag whilst shopping on her phone.
Published by
Alexandra Haider
Published on
April 16, 2024
Last updated
April 16, 2024

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Is sky-high inflation and the rising cost-of-living impacting student spending as much as we think?

In 2022, inflation officially hit a 40-year high in the US and UK, with rising costs causing financial pressures like never before. Over a year on, we explore how this is affecting the attitudes and spending habits of young consumers.

Uncover the truth behind student spending during the cost-of-living crisis.

A massive 83% of students told Pion they plan to cut down on non-essential spending due to the rising cost of living. But are Gen Zers actually practising what they preach?

Tap into the latest student shopper trends with exclusive user data from Student Beans, Pion's student verification tool.

In this exclusive report, we’ll share:

  • Insights into Gen Z’s spending attitudes, priorities and trends before (and during) the cost-of-living crisis.
  • Global industry-specific data on student spending across 2022 and into 2023.
  • What your brand can learn as a result.
  • And so much more…