Win Black Friday & Cyber.
Win the year.

2+ million US students. One massive moment. Your biggest loyalty opportunity.

Students plan early, save up, and spend big. With 100M+ annual visits, our Student Beans marketplace is where they discover the best Black Friday deals. Win them now and they'll be back in 2027.

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82%

SAVE UP FOR BLACK FRIDAY AND CYBER

88%

WANT TO TRY A NEW BRAND DURING BLACK FRIDAY AND CYBER

43%

OF STUDENTS START PLANNING THEIR SHOPPING 3+ MONTHS OUT

91%

ARE MOTIVATED TO PURCHASE DURING BLACK FRIDAY AND CYBRT

2026 Resources

Black Friday and Cyber

Download all

Your BFCM playbook is coming soon

Get fresh data-backed insights to win the season and build Black Friday loyalty that lasts all year. Get your copy today

Download the report now

Want to level up your Black Friday & Cyber strategy in the UK?

We have a dedicated resource hub with the latest you need to win in the UK.

Explore our Black Friday and Cyber UK hub

Join our LIVE events

Learn how to capture the next-generation at our LIVE insider events. Hear from senior experts at brands doing it well and speak directly to students about what drives their biggest purchases of the year.

The Black Friday Survival Strategy Masterclass 2026:
Student Loyalty Edition

12:00

EST

•

ONLINE

AUGUST 13TH

Webinar

As Black Friday competition intensifies and student expectations evolve, join an exclusive group of marketing leaders and industry experts to explore what's working, what's changing, and how to turn peak-season shoppers into loyal customers.

Save your seat

Pion's Youth Marketing Insider Event

DOORS AT 09:30

EST

•

IN-PERSON

March 2027

Join us for YMS New York 2027, the essential playbook for brands looking to grow youth relevance and connect authentically with the next generation.

Regsiter for more info

Why Brands Trust Pion

OUR BRANDS:

100K 4.9* APP RATINGS

ISO 27001 CERTIFIED SECURITY

VERIFY 1BN+ CUSTOMERS

We’ve Won
The Market

We scaled Student Beans into the UK & US’s #1 student destination, solving international student acquisition.

Unmatched
Partnership

We act as an extension of your growth team, delivering full-funnel ad solutions with unparalleled reach.

Proven Global Impact

We partner with 3,500+ brands across 100+ territories, that’s more than any other platform.

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See What Our Partners Say

Brands come to Pion for our people.
We act as an extension of your growth team,
delivering full-funnel ad solutions with unparalleled reach.

“

The challenge we’ve had in the past is hitting targets with a solid return on investments, and Pion have been very conscious and active in improving our targeting and making sure we’re getting value in our investments

Senior Partnership Marketing Manager, adidas

“

Partnering with Pion, we went on a campus tour across four top locations, connecting directly with students. Letting them experience our product first-hand is so important, and has been a game-changer for engagement.

Marketing Manager, Papa Johns

“

We ran a paid social campaign with Pion and saw a big lift just from that, with students getting to know who we are, the products we have, and our student discount. That engagement has also given us a lot of information to use for the rest of the year too.

Saif Mogul, Partnerships Manager at Farfetch

“