The challenge we’ve had in the past is hitting targets with a solid return on investments, and Pion have been very conscious and active in improving our targeting and making sure we’re getting value in our investments.

Partnering with Pion, we went on a campus tour across four top locations, connecting directly with students. Letting them experience our product first-hand is so important, and has been a game-changer for engagement.

Pion helped us drive new customers to Urban Outfitters and tap into a huge Gen Z audience through the Student Beans network, which has been incredibly beneficial