Gen Z decoded: Travel, IRL and the experience economy

Post-COVID, experiences reemerged as part of a cultural renaissance – with greater vivacity, excitement, intentionality, and momentum.

Having lived through periods of isolation, young consumers embraced communities like never before: focusing on creating new memories, closer ties and meaningful experiences.

Experiences don’t just translate as peer-to-peer ones. In last year’s Youth Trends Report, we discussed the rise of experiential brick-and-mortar: shopping experiences that go above and beyond, often through digital capabilities and immersive facets.

This year, as globalization increases and the cost-of-living crisis rages on, we researched travel and the experience economy.

This report provides you with top tips and actionable takeaways around how young consumers are re-defining what an experience means to them.