Audience Verification & Acquisition
You're invited to...
Exclusive invite-only - join Pion for a morning of unfiltered insights and discussion around January student spending and footfall.
Frugal January doesn’t apply to students - with a new loan drop, Refreshers activities and exam-season to contend with, students are one of few consumer groups with MORE disposable income. Yet for most brands, January is missing from the marketing plan.
SECURE YOUR SPOT
What to expect
☕ 🥐 Coffee, pastries & bubbles
📋 The January Spend Inversion: The hard stats behind student spending power and the Gen Z personas driving January spend.
❤️ Sector-Specific Hooks: How fashion, food & drink, and entertainment brands can move past generic "frugality" messaging to tap into student January behaviours.
🚀 Capture Attention at Scale: Winning strategies for when convenience, comfort, and culture take centre stage.
🚀 Unfiltered Student Feedback: Put your questions directly to our panel of students for honest, real-time feedback.
The learnings from Pion's events are so valuable, it is always a great opportunity to meet up and speak around a demographic that is driving our future
Reebok: Marketing Director
Date: Thursday 12th November 2026
Venue: The Hoxton, Southwark
Address:
40 Blackfriars Rd, London SE1 8NY
