


You're invited to...
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Black Friday is no longer just a day. It’s a season. Are your strategies keeping up?
Join us for an informal morning in NYC or Santa Barbara featuring candid, data-backed insights and open discussions on what brands are up against heading into peak shopping season: Black Friday & Cyber. We’ll dive into real challenges, strategic problem solving and you’ll get the chance to put your questions to a LIVE student panel. Don’t miss out!
What to expect
☕ 🥐 Coffee, pastries & bubbles
📋 Real, open discussion on Black Friday & Cyber backed by fresh data from our latest report
❤️ Put your biggest brand challenges to our Gen Z panel for honest, unfiltered answers
🚀 Your chance to grab a printed copy of Pion’s Black Friday & Cyber insights.

The learnings from Pion's events are so valuable, it is always a great opportunity to meet up and speak around a demographic that is driving our future

Date: September 8th, 2026
Venue: The Hoxton, Williamsburg
Located at 97 Wythe Ave, Brooklyn, NY 11249,
Accessible by the L Train (Bedford Avenue Station).
Date: September 15th, 2026
Venue: Convivo, Santa Barbara
Located on 901 E. Cabrillo Blvd, Santa Barbara, CA 93103.
Find us at the Santa Barbara Inn, across the street from
East Beach.


