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Why Digital Entertainment Brands Should Win Students Before They Graduate

Student offers are about building customer lifetime value. Digital entertainment brands should invest in students early to create loyal costumers for life.
Anastasia Kefalas
July 14, 2026
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min read
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kids at school
Culture and trends

Gen Alpha & generative AI: How brands can connect with the next generation of consumers

Gen Alpha is the first generation to grow up alongside AI at part of everyday life. What does this mean for brands looking to connect with them?
Carla Pelosoff
September 29, 2025
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min read
girl putting make up on
Culture and trends

What it really takes to be a category leader with Gen Z

In today’s fragmented search world where Gen Z discovery happens on TikTok for Gen Z as much as Google, the brands who lead their category are winning.
Carla Pelosoff
September 29, 2025
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min read
young people at fast food chain
Youth marketing

Popeyes: How to win Gen Z's loyalty (and wallets) in-store

Gen Z want to know a brand is in their corner, not just trying to make a quick buck. Here's how Popeyes nails that.
Carla Pelosoff
September 24, 2025
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min read
young girls walking on campus

Why on-campus presence is your secret weapon for Gen Z marketing

Back-to-school is the biggest Gen Z shopping moment of the year. To maximise impact, brands should show up where students are: on campus.
Carla Pelosoff
September 23, 2025
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min read
young girl shopping in store
Youth marketing

Do discounts just attract bargain hunters? How in-store experiences build Gen Z loyalty

When done wrong, discounts can harm brand equity. Here's how exclusive in-store offers and discounts can foster Gen Z loyalty instead.
Carla Pelosoff
September 18, 2025
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min read
young girls at clothing store
Youth marketing

Beyond the discount: How Hollister revamped its brand image amongst Gen Z

How can a brand cut through the noise and capture the attention and loyalty of Gen Z? You can't just slap a discount on a product and call it a day.
Carla Pelosoff
September 15, 2025
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min read
young girl shopping
Youth marketing

How brands can win over Gen Z in the wild: A guide to in-store experiences

Gen Z has redefined the rules of retail: 64% still prefer the tangible experience of shopping in person.
Carla Pelosoff
September 8, 2025
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min read
two girls in college dorms
Youth marketing

How Urban Outfitters nailed back to school marketing with Gen Z

This Summer, Urban Outfitters secured Gen Z brand love by helping students move to campus and decorate their dorms.
Carla Pelosoff
September 5, 2025
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min read
girls wearing denim
Youth marketing

GAP x KATSEYE: Cutting through the noise for Gen Z

Skeptical of advertising, overstimulated by online content and an ever-evolving audience to address, Gen Z is hard to impress. So what does good look like?
Carla Pelosoff
August 27, 2025
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min read
student beans founder mike and james eder
Culture and trends

When worlds collide: What James Eder’s The Collision Code teaches us about marketing that actually connects

The Collision Code isn’t just another “network harder” book. It's a guide to turning everyday encounters into life-changing opportunities.
Carla Pelosoff
August 14, 2025
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min read
gen z girls
Youth marketing

PION100: The future of Gen Z marketing in 2026

Discover Gen Z's top 100 brands and get ahead of the competition with Pion 100, launching this October.
Carla Pelosoff
August 8, 2025
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min read
women playing football
Culture and trends

How Brands Scored Big with Gen Z at Women’s Euro 2025

Smart brands aren't just tapping into cultural moments for Gen Z, they're helping shape them.
Carla Pelosoff
August 1, 2025
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min read