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How to Set Up a Free Student Discount Program (Without Stretching Your Budget)

Emerging brands are often overspending on ads for little impact. Here's how to set up a student discount program for free and capture new loyal customers.
Carla Pelosoff
August 26, 2026
•
min read
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Customer acquisition and CRO

Gen Z and retail: what does the future look like for department stores?

Victoria Owen
March 9, 2022
•
min read
Social impact

Gen Z and International Women's Day - a deep dive

Victoria Owen
March 8, 2022
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min read
Ad image from Chanel featuring a young woman lying on the grass
Customer acquisition and CRO

Influencer marketing for luxury brands

It’s no secret that influencer marketing is the most popular way for brands to engage Gen Z. Here, we look at how this translates to the luxury market.
Victoria Owen
March 4, 2022
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8
min read
Social media, influencer and creator marketing

Does Gen Z actually care about the metaverse?

Victoria Owen
March 3, 2022
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min read
Youth marketing

Last-minute tips for smashing your Welcome Week campaign

Victoria Owen
February 8, 2022
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min read
Image of influencer Chrissy Chlapecka wearing white
Culture and trends

Trend alert | Bimboism

Think the term 'bimbo' is sexist and old school? Think again. Gen Z are rebranding and reclaiming it: introducing Bimboism.
Izzy Hall
February 4, 2022
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2
min read
Culture and trends

All the ways HBO’s Euphoria is influencing Gen Z shopping 

The teen drama has become synonymous with the Gen Z aesthetic. But how has Euphoria become a trendsetter of its own?
Victoria Owen
February 2, 2022
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min read
Youth marketing

Gen Z spending: spring break edition

Victoria Owen
January 26, 2022
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min read
Youth marketing

73% of Gen Z students think the media representation of spring break is inaccurate

Victoria Owen
January 21, 2022
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min read
Social media, influencer and creator marketing

Gen Z and filters: three key stats that you need to know

The majority of Gen Zs can tell if you use a filter on a social media image - and many say filters affect how they see themselves.
Victoria Owen
December 2, 2021
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min read
Youth marketing

A crash course in Gen Z humor

Victoria Owen
November 25, 2021
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min read
Social media, influencer and creator marketing

Gen Z role models: the rising stars

Victoria Owen
November 24, 2021
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min read