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young girls trying on clothes

How to Set Up a Free Student Discount Program (Without Stretching Your Budget)

Emerging brands are often overspending on ads for little impact. Here's how to set up a student discount program for free and capture new loyal customers.
Carla Pelosoff
August 26, 2026
•
min read
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Promotional image of the Stranger Things cast
Youth marketing

Stranger Things and Gen Z: Why Gen Z love Netflix’s 80's sci-fi

Gen Z loves 'Stranger Things' for its '80s nostalgia, relatable young cast, and escapism. The show’s retro aesthetics and trending music enhance its appeal
Alexandra Haider
July 1, 2022
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7
min read
Screenshots of Gen Zer's taking 0.5 selfies
Social media, influencer and creator marketing

Trend alert: 0.5 selfies

The new trend sees Gen Z using the extra-wide lens on their iPhone camera to take distorted, out-of-scale selfies that stand out on social media.
Victoria Owen
June 27, 2022
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3
min read
Group of male and female Gen Zers starting down at a camera in a semi-circle
Customer acquisition and CRO

5 tips for improving your youth marketing strategy

Today, we're sharing 5 key actions for youth marketers, from the best channels to communicate with 16-24s to how you can make real cultural impact.
Izzy Hall
June 23, 2022
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4
min read
Image still from Starbucks' television ad campaign for 'What's your name?'
Culture and trends

Campaign of the month: ‘What’s your name’ by Starbucks

We look at Starbucks’ ‘What’s Your Name’ campaign which has helped young transgender people feel safe and recognised in their own skin.
Izzy Hall
June 6, 2022
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min read
Young Gen Z males on their cell phones in a cool location
Youth marketing

The Pion guide to Gen Z buzzwords

Explore Gen Z buzzwords like 'cheugy,' 'softcore,' and 'cluttercore' to enhance your marketing messages and stay current with the latest youth trends.
Victoria Owen
June 2, 2022
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6
min read
Group of Gen Zers protesting against fast fashion brands
Customer acquisition and CRO

Has Gen Z cancelled fast fashion?

The question on every fashion marketer’s mind: is fast fashion officially on its way out? Let's find out in today's blog post.
Izzy Hall
May 27, 2022
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12
min read
Screenshot from Nike's Seen It All campaign
Culture and trends

Campaign of the month: 'Seen It All' by Nike

Uncover what's hot about Nike’s latest campaign which celebrates 50 years of the famous brand. Will it be a success with Gen Z?
Izzy Hall
May 23, 2022
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4
min read
Collection of screenshots from Ryanair's TikTok account
Culture and trends

Ryanair’s TikTok takeover: Pion's campaign of the month

Travel brands aren’t your typical Gen Z influencer, yet the airline Ryanair is defying expectations. We look at why Gen Z loves their socials so much.
Victoria Owen
May 16, 2022
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3
min read
Stills from Nike's latest diverse marketing campaign
Social impact

Brands loved by Gen Z for their diversity

Hear direct from Gen Zers about just what diversity and inclusion means to them and how brands can avoid getting it wrong.
Izzy Hall
May 6, 2022
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7
min read
Image of a can of an alcohol-free beverage on a table
Culture and trends

Alcohol-free brands supporting sober curious Gen Zers

Explore why Gen Z are drinking less alcohol and how brands can appeal to them. Many young people choose non-alcoholic drinks due to health and mindfulness.
Izzy Hall
March 18, 2022
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7
min read
Youth marketing

What’s the deal with April Loan Drop?

Victoria Owen
March 11, 2022
•
min read
Customer acquisition and CRO

Know your market: mature students

We often talk about Gen Z students here at Pion - but there are over 250,000 mature students enrolled in the UK. It's time to meet them!
Victoria Owen
March 10, 2022
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min read