Carla Pelosoff

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The Great Gender Divide: How Brands Fit Into Gen Z’s New Ideological Reality
Social impact

The Great Gender Divide: How Brands Fit Into Gen Z’s New Ideological Reality

Despite leading political and environmental movements around the world, Gen Z is the most socially segregated generation so far. So how do brands fit in?
Carla Pelosoff
June 11, 2025
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min read
Using Social Media To Attract, Engage And Educate Gen Z
Social media, influencer and creator marketing

Using Social Media To Attract, Engage And Educate Gen Z

Young social media users are only interested in organic content that doesn’t try to sell them anything. How can brands use it to promote their products?
Carla Pelosoff
March 16, 2026
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min read