Winning the back to school moment: How brands can capture college students at the start of a new chapter
Watch the session to discover up to date Back to School strategies backed by data.
Watch now
Winning the back to school moment: How brands can capture college students at the start of a new chapter
Watch on demand
Back to School season is more than a retail spike – it’s a pivotal life moment.
As students head to college and step into independence, they’re forming new habits, discovering new brands, and making decisions that can shape long-term loyalty.
In this live session, Richard Jackson at Pion will present the findings from our Back to School Report, diving into students attitudes and behaviors in the run up and during their first weeks at college. Plus get your chance to put your burning questions to our outspoken panel of students on how they navigated the Back-to-School season and beyond and which brands they have remained loyal to and why.
Why attend?
- Understand how to move from a “one-day giveaway” mindset to a “long-term lifestyle partner” strategy.
- Discover why gated-offers are the key to first-party data and creating a value exchange with new student customers.
- Explore what IRL engagement students want to see from brands on campus and why experiences have become the ultimate premium.
