Navigating the first 30 days of the 2026 student journey
Watch the session on capturing new students and building loyalty beyond Freshers.
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Navigating the first 30 days of the 2026 student journey
Watch on demand
How can brands build long-term loyalty over the Freshers season and beyond?
The first 30 days of a student’s university life are a high-stakes transition from “curated chaos” to “established routine.”
While Freshers Fairs remain the peak of physical brand discovery, the following 4 weeks are where brand affinity is either solidified or forgotten.
In this live session, Richard Jackson at Pion will present the findings of our new 2026 Freshers Report, diving into student attitudes and behaviors in the run up and during their first weeks at university. Plus put your burning questions to our outspoken panel of students on how they navigated the Freshers period and beyond and which brands they have remained loyal to and why.
Why attend?
- Understand how to move from a “one-day giveaway” mindset to a “long-term lifestyle partner” strategy.
- Discover why gated-offers are the key to first-party data and creating a value exchange with new student customers.
- Explore what IRL engagement students want to see from brands on campus and why experiences have become the ultimate premium.
