Love vs spend: Cracking the Gen Zalpha brand code with the PION100
Which brands captured the attention of Gen Zalpha in 2025? WEBINAR: 20th November, 12pm ET/9am PT.
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Who are the youth brands that captured the attention of Gen Zalpha audiences in 2025?
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Step into the future with the PION100 as we uncover the brands capturing the hearts, minds, and wallets of Gen Zalpha. This isn’t just a list; it’s a deep dive into the most influential brands shaping youth culture today and across 10+ sectors.
Backed by fresh insights from Pion’s latest PION100 study, this session reveals what young people say they love versus what they actually spend on. Discover the emotional drivers, spending patterns, and brand behaviors that marketers need to know to stay relevant with the next generation.
Why attend?
PION100: the reveal
This isn’t just a list; Richard Jackson at Pion deep dives into the most influential brands shaping youth culture today, plus the emotional drivers, spending patterns, and brand behaviors that marketers need to know to stay relevant with the next generation.
Q&A with McDonald’s: a top performing PION100 brand
Brannt Faris, Brand & Campaign Manager for US Marketing at McDonald’s joins us for a Q&A into what it takes to catch the eye of Gen Zalpha today and stay relevant as a brand, particularly in a crowded sector like fast food and restaurants.
The youth opinion
Our panel of 16-24s debate what young people say they love versus what they actually spend on – and reveal their sentiments towards our top performing brands.
You will ensure you end the year knowing exactly where you rank in your sector!
