Love vs spend: Cracking the Gen Zalpha brand code with the PION100 UK Edition
Join the youth marketing webinar with Gregg’s on 12th February, 4PM BST.
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Who are the youth brands that captured the attention of Gen Zalpha audiences in 2025?
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Step into the future with the PION100 as we uncover the brands capturing the hearts, minds, and wallets of the next generation: Gen Zalpha (the youngest of Gen Z and oldest of Gen Alpha). This isn’t just a list; it’s a deep dive into the most influential brands shaping youth culture today and across 10+ sectors.
You’ll dive into the secret recipes for success by none other than the top performing brand from the report... Gregg’s!
Backed by fresh insights from Pion’s latest PION100 study, this session reveals what young people say they love versus what they actually spend on. Discover the emotional drivers, spending patterns, and brand behaviors that marketers need to know to stay relevant with the next generation.
Why attend?
Join us alongside Greggs and a panel of young people to discover:
- What it really means to be a brand that Gen Zalpha love
- Why 2026 is the year of brand love
- The strategies to stay relevant with next gen consumers
You will ensure you end the year knowing exactly where you rank in your sector!
