Gen Z and creator marketing: Navigating the future of engagement
Explore the dynamic world of Gen Z marketing and creator partnerships. Our expert panel will delve into cutting-edge strategies for engaging Gen Z.
Watch now
Gen Z and creator marketing: Navigating the future of engagement
Watch on demand
We’re joined by a star-studded lineup of panelists including:
Jonathan Tioseco Lee, Creator and Celebrity Partnerships Lead at TikTok
Sascha Driver, Head of Social at Hits Radio
Jessica Tomlinson, Student and Gaming Segment Manager at Lenovo
Use this chance to learn from the experts on all things creators and marketing.
Why attend?
- Insights on building authentic creator partnerships that resonate with young audiences
- Strategies for integrating sustainability and purpose-driven marketing to align with Gen Z values
- In-depth discussions on leveraging video platforms like TikTok and Instagram Reels to capture Gen Z’s attention
For brands, marketers or creators, this session is for everyone.
Influencers can enhance conversion rates by integrating your brand seamlessly into their content, creating a natural and compelling call to action. Their genuine enthusiasm and tailored messaging can persuade followers to take immediate action, whether it’s making a purchase or signing up for a service
