Future-proofing your student connection: Why experiential is key
Join our live digital masterclass in partnership with GottaBe! on July 2nd 2026, 4PM BST.
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Future-proofing your student connection: Why experiential is key
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Gen Z doesn’t just want to scroll past your brand, they want to experience it. In fact, 74% prefer connecting with brands in real life rather than digitally, reflecting a wider shift towards “resetting to real” and leading a more analog lifestyle.
Join Pion and GottaBe! Marketing as we break down why experiential marketing is the only way to break through the noise of the 2026 Freshers season and beyond, with guest speakers from Just Eat Takeaway.com and Rollover Hotdogs.
In partnership with:
Why attend?
- Learn how to ensure your brand forms a key “memory” using immersive activations that turn students into lifelong advocates.
- Discover the blueprint for building a rockstar student activation that drives measurable brand and commercial impact so your brand can take center stage.
- Unlock how discoverability turns into loyalty when brands are present during key moments in the life of a student (with Freshers being the jumping off point).
Speakers
Sheeva FallahiContent Strategist, Pion
Martin RothwellClient Service Director, GottaBe! Marketing
Richard BurgessHead of Local Marketing, Just Eat Takeaway.com
Joao Fidalgo
Assistant Brand Manager, Rollover
